Category: B2B eCommerce

The Head of B2B Ecommerce knew the project was in trouble. Sales was pushing for Salesforce Commerce because it integrated with their CRM. IT wanted Magento because they had PHP developers. The CFO wanted Shopify Plus because he’d read it was cheaper. Each stakeholder had a platform preference based on their own priorities, and none…

The CTO had done everything right. His team spent three months evaluating B2B ecommerce platforms. They built comparison matrices, scored features, checked references. They picked a platform that won on paper. Eighteen months later, he was in our office explaining why the project was six figures over budget and six months behind schedule. The platform…

Distributor ecommerce is simpler than everyone makes it sound. You have products. Customers want to buy them. The complexity isn’t in the storefront, the checkout flow, or the user experience. The complexity is in two things: showing accurate inventory across locations and showing the right price to the right customer. Get those two things right,…

Your ERP defines the risk profile of this project. Not your design preferences. Not your feature wishlist. Your ERP. If you’re running NetSuite, SAP, Microsoft Dynamics, or Sage, the agency you hire needs direct experience with that system. Customer-specific pricing lives there. Inventory lives there. Order processing lives there. The ecommerce platform is a presentation…

The VP of Operations had approved the ecommerce project. The platform was selected. The agency had built B2B sites before. Six months later, the project was stalled on a single feature: the product configurator. The manufacturer sold industrial pumps. Customers didn’t buy SKUs. They specified flow rates, pressure requirements, materials, and certifications. The combination determined…