Tap into a wider audience by ensuring your website speaks to every customer, including the 18% with disabilities

The Ultimate E-commerce Growth Toolkit

Accessibility is more than a compliance checkbox or a nod to inclusivity—it’s a golden opportunity to widen your market and connect with every customer on a level playing field. With 18% of the global population facing some form of disability, an ADA-compliant website isn’t just a good deed; it’s smart business. Uncover the transformative tools that can elevate your e-commerce platform to a beacon of accessibility, and why reaching out to every potential customer isn’t just right—it’s rewarding.

Website Accessibility (ADA)

The Untapped Audience

In a world that’s increasingly online, there’s a segment of the population that’s often forgotten: the 18% with disabilities. For e-commerce businesses, this isn’t just a niche market; it’s a vast, untapped audience waiting to be engaged. Making your website ADA-compliant isn’t just a legal requirement; it’s a business opportunity.

The Financial Incentive for Accessibility

The numbers speak for themselves: companies that prioritize accessibility can see a 28% higher revenue. This isn’t just about doing the right thing; it’s about doing the smart thing. An accessible website opens your business to a wider audience, increasing your potential customer base and, consequently, your bottom line.

The Spending Power of Accessibility

But it’s not just about reaching more customers; it’s about reaching customers who are willing to spend more. 82% of customers with accessibility needs would spend more if websites were more accommodating. This is a clear call to action for e-commerce businesses to prioritize accessibility in their digital strategy.

Tools for Accessibility

The journey to an accessible website may seem daunting, but it’s a journey worth taking. There are a plethora of tools and resources available to help e-commerce businesses become more inclusive. From simple design tweaks to comprehensive audits, the path to accessibility is well-trodden and ripe with opportunity.

Accessibility as Opportunity

Take the case of a boutique online store that revamped its website to meet ADA standards. Post-implementation, they not only saw a 30% increase in overall traffic but also a significant boost in customer satisfaction and brand loyalty. This is what happens

Key Takeaways

• Grasp the untapped market potential of making your website ADA-compliant.
• Understand the financial benefits and broader customer reach of accessible e-commerce sites.
• Learn from case studies where enhanced accessibility led to increased traffic and sales.