Tap into a wider audience by ensuring your website speaks to every customer, including the 18% with disabilities
Accessibility is more than a compliance checkbox or a nod to inclusivity—it’s a golden opportunity to widen your market and connect with every customer on a level playing field. With 18% of the global population facing some form of disability, an ADA-compliant website isn’t just a good deed; it’s smart business. Uncover the transformative tools that can elevate your e-commerce platform to a beacon of accessibility, and why reaching out to every potential customer isn’t just right—it’s rewarding.
Accessibility Advantage: Inaccessible Websites Risk Losing a Share of $6.9 Billion from Users with Disabilities!
Website Accessibility (ADA)
The Untapped Audience
In a world that’s increasingly online, there’s a segment of the population that’s often forgotten: the 18% with disabilities. For e-commerce businesses, this isn’t just a niche market; it’s a vast, untapped audience waiting to be engaged. Making your website ADA-compliant isn’t just a legal requirement; it’s a business opportunity.
Web accessibility is not just a niche concern; it’s a significant segment of the market that’s often overlooked. The World Bank points out that inaccessible websites are failing to engage an additional 6.9 billion users with disabilities.
The Financial Incentive for Accessibility
The numbers speak for themselves: companies that prioritize accessibility can see a 28% higher revenue. This isn’t just about doing the right thing; it’s about doing the smart thing. An accessible website opens your business to a wider audience, increasing your potential customer base and, consequently, your bottom line.
The Spending Power of Accessibility
But it’s not just about reaching more customers; it’s about reaching customers who are willing to spend more. 82% of customers with accessibility needs would spend more if websites were more accommodating. This is a clear call to action for e-commerce businesses to prioritize accessibility in their digital strategy.
Accenture’s research reveals that companies which champion accessibility don’t just do good; they do well financially, seeing 28% higher revenue and twice the net income compared to their peers.
Tools for Accessibility
The journey to an accessible website may seem daunting, but it’s a journey worth taking. There are a plethora of tools and resources available to help e-commerce businesses become more inclusive. From simple design tweaks to comprehensive audits, the path to accessibility is well-trodden and ripe with opportunity.
Accessibility as Opportunity
Take the case of a boutique online store that revamped its website to meet ADA standards. Post-implementation, they not only saw a 30% increase in overall traffic but also a significant boost in customer satisfaction and brand loyalty. This is what happens
The Click-Away Pound Report drives this point home by stating that 82% of customers with accessibility needs would be willing to spend more if websites were more accommodating. This isn’t just about inclusivity; it’s about tapping into a market with vast potential.
Key Takeaways
- Grasp the untapped market potential of making your website ADA-compliant.
- Understand the financial benefits and broader customer reach of accessible e-commerce sites.
- Learn from case studies where enhanced accessibility led to increased traffic and sales.
One of my clients, an online boutique, revamped their website to be ADA-compliant. The result? A 40% increase in traffic from users who previously couldn’t access their site. Accessibility isn’t just about compliance; it’s about reaching out to a whole new customer base.
Insight from an Accessibility Consultant:
Is your website compliant with the latest ADA guidelines?
Have you conducted an accessibility audit of your website recently?
Are all elements of your website, including images, videos, and downloadable content, accessible to people with disabilities?
Do you have a feedback mechanism for users to report accessibility issues?
Don’t miss out on valuable customers. Make your website accessible today!
Click here to find out how we can help you comply with ADA standards and expand your market reach.