Case Study | Premium Bath Fixtures
Vintage Tub & Bath: Multi-Store International B2B/B2C
One platform serving multiple markets, multiple customer types.
INDUSTRY
Premium Bath Fixtures
PLATFORM
Magento
MODEL
B2B + B2C Multi-Store
FOCUS
Cross-Border & Shared Catalogs
The complexity
Selling across borders and buyer types
Premium bathroom fixtures have long lead times, regional supply chains, and complex buyer relationships. Vintage Tub & Bath operates three separate channels: VIN US (retail), VIN Canada (retail, bilingual, different tax/fulfillment), and AHS (B2B showroom partners).
Each channel requires different pricing. Inventory allocated to Canada might be on 12-week lead time while the same product ships immediately in the US. B2B partners need account hierarchies and bulk ordering.
Treating each as a separate platform creates operational hell. Expanding into a new market means building from scratch.
What unified architecture enables
Three storefronts, one operational spine
Multi-store infrastructure
Three stores run on shared product and pricing infrastructure but maintain separate catalogs, pricing rules, and inventory allocation. A product “in stock” in the US can be “lead time 8 weeks” in Canada.
B2B shared catalogs
Adobe Commerce shared catalog functionality. B2B customers see different pricing, product selection, and checkout experience. Company hierarchy lets installers manage teams and track spending.
Salesforce CRM integration
Customer records sync automatically. Order history, lifecycle data, and interaction history create a unified view. Sales and success teams have full visibility.
Affiliate tracking (Impact.com)
Referral traffic and commission-eligible orders tracked automatically. Attribution is automatic. Partner payouts reconcile without manual spreadsheet work.
Advanced product discovery (Unbxd)
Intelligent faceting by style, material, size, and price range across thousands of premium fixtures. Customers searching “vintage tub” or “freestanding soaking tub” get relevant results instantly.
Bilingual Canadian operations
English and French-Canadian product content, pricing, and communication. Taxes and shipping calculated by province. Payment flexibility includes Affirm BNPL for high-value fixtures.
The bottom line
The difference between sustainable growth and constant operational firefighting is architecture.
When your platform is designed from the start to handle multiple storefronts, customer types, and geographies, expansion becomes a matter of extending existing infrastructure – not rebuilding.
Frequently Asked Questions
Yes – with multi-store architecture. Three storefronts share product and pricing infrastructure but maintain separate catalogs, pricing rules, and inventory allocation per store. B2B customers get shared catalogs and professional pricing; retail gets streamlined checkout.
Each storefront calculates taxes based on its jurisdiction. VIN Canada handles provincial taxes and bilingual content. The US store handles state-level taxes. B2B has its own tax treatment. All managed from one backend.
Growth beyond single-channel thinking starts with the right architecture. Let’s talk about building for multiple markets and customer types.
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