Case Study | Designer Stationery & Lifestyle Goods
Rifle Paper Co.: SAP Integration for Enterprise DTC
Your customers see one order. Your system routes it to three manufacturers.
INDUSTRY
Designer Stationery & Lifestyle
PLATFORM
Magento
MODEL
B2C / DTC
FOCUS
SAP Integration, Order Routing
The routing problem
One customer order, three different manufacturers
Rifle Paper Co. sources from multiple manufacturing partners – York, Loloi, Cloth & Co, Summersalt. Each has different lead times, production windows, inventory rules, and data format requirements. A single customer transaction needs to route to the right manufacturers automatically.
The real problem wasn’t the catalog or the customer experience. It was the backend disconnect. Orders were placed in Magento, but SAP B1 didn’t receive that data automatically. During peak seasons – Black Friday, design drops, holiday shopping – fulfillment broke down.
The architecture approach
Order to SAP to manufacturer to tracking to customer
We engineered a SAP B1 connector that eliminated the disconnect. Customer completes checkout in Magento. Order data flows directly to SAP B1 in real time. SAP applies product sourcing rules and splits the order intelligently across manufacturers.
Each manufacturer receives only their relevant line items in the format they need. Tracking data flows back to SAP, then to Magento. The customer sees unified order status – they never see the complexity behind it.
What we delivered
Seamless enterprise integration
Real-time SAP B1 connector
Bidirectional and continuous integration. Real-time data, not batch exports. No manual handoffs. No spreadsheets. Orders flow from customer to manufacturer without stopping.
Custom React checkout
Authorize.net payment processing, Kount fraud detection, Klarna BNPL (gift cards excluded for compliance), Square payments, and address validation for domestic and international orders.
Intelligent fraud handling
High-risk orders create an order in Magento but prevent SAP sync until fraud review is complete. Once reviewed, the order flows to SAP and fulfillment begins without the customer ever knowing.
Campaign-ready catalog
Rich product storytelling, high-resolution imagery via CDN, and campaign-specific landing pages for collection drops. Performance scales under Black Friday traffic.
The bottom line
An order flowing directly from checkout to your enterprise system is scalability.
A checkout that requires workarounds for special cases is a revenue leak. The right architecture lets you serve design-driven customers and handle enterprise-scale manufacturing orchestration from a single experience.
Frequently Asked Questions
When you source from multiple manufacturers, each with different lead times and data formats, manual order routing breaks during peak seasons. SAP integration automates the entire flow from checkout to manufacturer to tracking to customer.
SAP applies product sourcing rules automatically. If a customer orders from three different manufacturers, SAP creates three separate manufacturing requests. Each manufacturer receives only their relevant line items in their required format.
If your orders sit in Magento waiting for manual export to your ERP, you have a bottleneck. Let’s eliminate it.
Ready to connect your eCommerce to your enterprise system?
Let us discuss what you’re building.
We respond within one business day.