Case Study | Furniture & Home Goods Retail
Hudson’s Furniture: Omnichannel In-Store + Online Integration
When customers shop both online and physical stores, your systems have to work as one.
INDUSTRY
Furniture & Home Goods Retail
PLATFORM
Magento
MODEL
B2C Omnichannel
FOCUS
In-Store + Online Integration, Real-Time Inventory
The omnichannel furniture problem
Independent channels create inventory nightmares and customer frustration
Furniture retail is omnichannel by necessity. Customers browse online, visit showrooms in person, want to reserve items for pickup, compare prices across channels. But operating independent online and physical systems creates chaos: different inventory counts, inconsistent pricing, no continuity.
Hudson’s Furniture had both physical locations and an online store, but they operated almost independently. A customer seeing a sofa online would drive to a showroom expecting to find it, only to discover it was out of stock. Another customer saw a price online, found a different price in-store.
Fulfillment was fragmented. Orders from online didn’t connect cleanly to in-store operations. Delivery coordination with partners was manual and error-prone. And accessibility – critical for a retail site – had been overlooked entirely.
Architecture
Unified inventory foundations across all channels
We rebuilt Hudson’s platform around unified inventory foundations. Online and physical locations pull from a single pool. When a sofa sells in a showroom, online inventory updates within minutes. An online purchase immediately reduces showroom availability.
Accessibility was built in from the beginning: full keyboard navigation, semantic markup, color contrast compliance, screen reader support. Smile.io integration enables unified loyalty across online and in-store purchases.
What we delivered
A platform that unifies the showroom and the website
Real-time inventory synchronization
Availability updates instantly across online and physical locations. When a unit sells in a showroom, the online inventory reflects that change within minutes. No overselling. No manual reconciliation.
Transparent shipping and delivery options
Accurate shipping quotes based on furniture weight and dimensions. Customers choose standard delivery, white-glove service, assembly, or in-store pickup with real-time delivery windows.
Full accessibility compliance
The site meets WCAG 2.1 AA standards. Keyboard navigation, alt text for all images, color contrast compliance, and screen reader compatibility built in from the start.
Unified loyalty and rewards
Smile.io plugin enables customers to earn points on online and in-store purchases. Staff in physical locations can look up online orders. Customers manage rewards across both channels.
Streamlined fulfillment operations
Orders route automatically to the right fulfillment partner based on product type and customer location. Delivery specialists receive complete appointment details, reducing errors and missed deliveries.
The bottom line
Omnichannel isn’t a technology problem – it’s an operational and customer experience problem.
A good platform doesn’t just sell; it unifies. It treats your online presence as an extension of your brand, not a separate business unit competing with physical retail.
Frequently Asked Questions
Running retail across multiple channels without unified operations creates customer frustration and operational overhead. A customer who sees a sofa online and drives to a showroom expecting to find it – only to discover it’s out of stock – loses trust. Unified inventory prevents that disconnect.
WCAG 2.1 AA compliance means customers with disabilities can browse, compare, and purchase without barriers. Building accessibility in from the beginning is dramatically easier than retrofitting, and it expands the addressable market.
One platform. Shared inventory. Unified customer experience. Let’s talk about omnichannel architecture.
Ready to bridge online and physical retail?
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