Case Study | Women’s Fashion & Resort Wear
Gretchen Scott: Scaling DTC Into Wholesale
Two business models, one inventory pool, zero manual reconciliation.
INDUSTRY
Women’s Fashion & Resort Wear
PLATFORM
Magento
MODEL
B2C + B2B Wholesale
FOCUS
Omnichannel Architecture, ERP Integration
Operating two business models on one inventory
Scaling into wholesale breaks most platforms
Wholesale is a revenue accelerator for fashion brands. Accounts expand reach without proportional marketing expense. But scaling DTC into wholesale breaks most platforms. Wholesale requires special pricing, order minimums, net-30 terms, and inventory commitment logic that retail operations don’t use.
Most companies respond by running two separate systems – one for retail, one for wholesale – then manually syncing inventory between them. This creates data integrity problems: double-counting stock, overselling, manual reconciliation overhead.
Gretchen Scott needed to operate retail and wholesale as integrated channels of one business, pulling from a single inventory pool. When a wholesale account commits stock, that inventory disappears from retail availability immediately.
Architecture
Unified inventory with real-time ERP sync
We designed the platform around unified inventory foundations. Retail and wholesale pull from the same pool, always. The ERP system (A2000) is the source of truth for inventory, supplier data, and supply chain status.
Inventory sync is real-time, not batch overnight. When a unit is allocated, committed, or received, all systems update immediately. Retail and wholesale always have current visibility.
What we delivered
Dual-channel operations from a unified platform
Unified inventory pool
Retail and wholesale draw from the same stock. An allocation to a wholesale account immediately reduces retail availability. A retail sale reduces wholesale availability. Inventory integrity is absolute.
ERP integration and source of truth
Inventory, supplier information, and supply chain status flow from the A2000 ERP system. Orders from the web platform automatically update inventory in ERP. Bidirectional and real-time.
Real-time inventory synchronization
No overnight batches. When stock is committed, allocated, or received, all systems reflect that change immediately. Both channels maintain current visibility at all times.
Wholesale account management
Wholesale buyers see a dedicated experience: tiered pricing, minimum order quantities, business terms like net-30, order history, and account management.
Omnichannel consistency
Retail customers and wholesale accounts see accurate product information, consistent pricing, and reliable inventory status regardless of channel.
The bottom line
Scaling into wholesale without unified operations is a trap.
You either abandon wholesale opportunity or accept operational complexity. An omnichannel platform architected for dual models solves this – growing wholesale revenue while maintaining retail operations and preserving inventory integrity.
Frequently Asked Questions
Retail and wholesale pull from the same stock pool. When a wholesale account commits inventory, it disappears from retail availability immediately. When retail sells a unit, wholesale sees the updated count in real-time. No double-booking. No manual adjustments.
Overnight batch syncing means both channels operate on stale data all day. Real-time sync ensures that when a unit is allocated, committed, or received, all systems reflect that change immediately. This prevents overselling and eliminates reconciliation overhead.
Omnichannel architecture that actually works. Dual models, unified operations. Let’s talk.
Ready to scale into wholesale?
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