About Web Solutions NYC
Enterprise Ecommerce Agency Since 2007
We build, migrate, and maintain commerce platforms for businesses where ecommerce is connected to operations, systems, and revenue. Enterprise ecommerce implementations across Magento and Shopware since 2007. Senior-only engineering. Strategy-led planning. Long-term partnership on every engagement.
Why we exist
Most commerce failures happen before development starts
Unclear requirements, weak technical decisions, and agencies that don’t understand operational reality lead to platforms that don’t serve the business. We created Web Solutions NYC to solve that problem.
Every engagement begins with strategy – aligning stakeholders on what success looks like, mapping business processes to platform architecture, identifying integration requirements and operational constraints, and building a realistic plan before any code is written.
If the plan is right, execution becomes predictable. If it isn’t, no amount of development talent saves the project.
Founder
Built by a pioneer in enterprise ecommerce
Web Solutions NYC was founded by Yitz Lieblich, an early leader in enterprise ecommerce who has been building complex commerce systems since before most current platforms existed. Yitz helped shape how enterprise ecommerce is implemented in the United States – from early Magento builds when the platform was still emerging, to introducing Shopware to the US market as the first American agency to adopt the platform.
Yitz’s approach has always been the same: understand the business first, then build the technology to serve it. That principle defines how the entire agency operates today. Every engagement starts with strategy because the most expensive ecommerce failures aren’t caused by bad code – they’re caused by bad planning.
A team of senior engineers and strategists who share the same standards: clarity in planning, precision in execution, and accountability at every level.
What we believe
The most expensive mistakes look like quick wins
Discovery prevents failure. The upfront investment in understanding your business pays for itself many times over by preventing architectural mistakes that are expensive to fix later.
Systems matter as much as design. A beautiful storefront connected to broken integrations and manual workarounds doesn’t serve the business.
Operations decide outcomes. Ecommerce platforms connect to ERPs, warehouses, CRMs, and human workflows. Understanding those connections separates platforms that work from platforms that create problems.
Clean architecture reduces cost. Well-structured code and deliberate architectural choices reduce maintenance costs and prevent the technical debt that makes platforms harder to change.
Long-term support is part of the build. Commerce platforms require continuous attention – security patches, performance monitoring, integration updates, and feature development. We build platforms knowing we’ll maintain them.
How we work
Strategy first. Senior execution. No surprises.
We invest significant time upfront understanding your business – pricing logic, order workflows, integration landscape, fulfillment constraints, team capabilities, and organizational realities. We define what success looks like with stakeholders before making any technology decisions.
ALIGN
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ARCHITECT
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BUILD
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OPTIMIZE
Strategy first
We map business processes to platform architecture, identify integration requirements and operational constraints, and build a realistic plan before any code is written. This prevents scope creep, reduces risk, and ensures the platform supports how the business actually operates.
Senior-only engineering
Every project is staffed with engineers who have years of platform-specific experience on Magento or Shopware. No junior developers learning on your project. The people in the planning meetings are the people writing the code.
Transparent execution
Regular communication with clear reporting on progress, decisions, and risks. Stakeholders have direct access to the engineering team and receive honest updates – including when something is harder than expected or when requirements need to be revisited.
Long-term partnership
Every engagement transitions into continuous improvement – performance optimization, new feature development, security updates, integration enhancements, and strategic guidance as the business evolves. Most of our clients have worked with us for years.
Why we are different
Why choose Web Solutions NYC
Senior-only development team
No juniors. No offshore handoffs. The people in the planning meetings are the people writing the code. Clean architecture, fewer bugs, and platforms that are maintainable long-term.
Strategy before code
We plan features, architecture, and integrations before writing code. This prevents the most expensive mistake in ecommerce: building the wrong thing on the wrong architecture.
Deep operations and ERP knowledge
We understand the operational side of commerce – ERPs, warehouses, CRMs, and human workflows – not just the storefront.
Transparent communication
No guessing, no surprises. Clear updates, clean documentation, and honest reporting – including when something is harder than expected.
Long-term partnership
We don’t hand off a finished product and move on. Every engagement transitions into continuous improvement as the business evolves.
Enterprise implementations since 2007
Since 2007, spanning healthcare, beauty, sporting goods, food, industrial manufacturing, and more. We’ve solved the hard problems.
Who we work with
We partner with companies where commerce is more than a storefront.
Our clients operate in complex environments and expect digital systems that run as reliably as their business.
- B2B manufacturers
- Distributors and wholesalers
- Multi-brand retailers
- High-volume DTC operations
- Subscription and replenishment
- Private equity portfolio companies
Not every project is a fit
We are not a fit for early-stage startups, template-driven storefronts, or teams looking for the lowest bid. We work with organizations where commerce is connected to revenue, operations, and long-term growth.
What clients get
Clarity, stability, and a platform built to last
- A clear roadmap before development begins
- Senior oversight across architecture and delivery
- Systems that integrate cleanly with ERP and operations
- A support model that keeps the platform improving after launch
Our process
How we deliver stable, scalable commerce systems
- Strategy and alignment – We define business goals, operational needs, and integration requirements with stakeholders.
- Build with precision – Senior engineers design stable systems and write clean, maintainable code.
- Integrate and refine – We connect ERPs, WMS platforms, CRMs, and key systems with reliable bidirectional data flows.
- Optimize and support – After launch, we tune performance, develop new features, and evolve the platform as the business grows.
What we’ve built
Enterprise ecommerce implementations since 2007
Spanning industries where commerce is operationally complex. Every project required solving business problems that off-the-shelf platforms don’t address natively.
Healthcare ecommerce with insurance integration
Built a seven-tier customer group system that automatically routed customers to correct pricing based on insurance eligibility verification. Compliance-aware checkout workflows, cart rules preventing duplicate claims, and bundled accessory selection with progress indicators. Insurance verification reduced from days to minutes.
Multi-region consumer beauty brand
Expanded a 40+ year heritage brand from single-market to five regional storefronts (US, Canada English/French, UK, Germany). Unified platform with shared backend, localized shipping, tax compliance across four countries, loyalty programs, and ambassador workflows. Replaced five separate projects with central management.
B2B sporting goods – large-scale migration
Migrated thousands of SKUs across 35+ sport categories from Magento 1 to Magento 2 with zero downtime and zero lost records. Custom shipping formulas for items ranging from single accessories to 1,500-pound gymnasium equipment. B2B quote system, bulk reordering, and SearchSpring-powered faceted navigation.
Specialty food – corporate gifting at scale
Built multi-recipient order architecture with parent/child order relationships for corporate gifting. Bulk CSV import with real-time row-by-row validation, USPS ZIP code verification, zone-based shipping calculator. Corporate gifting became a significant revenue channel with 4x higher average order values and 99%+ order accuracy.
Premium artisanal food – perishable logistics
Migrated 150+ year heritage brand from Magento 1 to Magento 2, preserving 16 years of customer records with zero downtime. Custom delivery date module with seasonal blackout dates, temperature-based shipping rules, and daily quota management. Conversion rates increased 6.4% in the first month; shipping-related tickets dropped 42%.
Industrial manufacturing – B2B product configurator
Built a Shopware 6 platform with a rules engine for an industrial spray booth manufacturer. Real-time configuration constraints, distributor-specific tiered pricing, multi-step configurator UI. Quote turnaround dropped from 24-48 hours to real-time. Manufacturing reported 99.4% specification accuracy on configurator orders.
Platforms
Two enterprise platforms. Honest recommendations.
Magento (Adobe Commerce)
Deep customization, mature B2B modules, large extension ecosystem, and proven enterprise scale. The platform of choice for businesses needing maximum flexibility and control.
Shopware
The first and largest Shopware agency in the United States. More live US deployments than any other team. API-first architecture, modern developer experience, B2B Components, and lower total cost of ownership.
We recommend the platform that fits your requirements – not the one we prefer to build on. Magento vs Shopify comparison | What is Shopware | Shopware vs Shopify Plus for B2B
Trusted by
We have partnered with brands in consumer goods, home and lifestyle, specialty retail, industrial manufacturing, and distribution.
Results That Speak
“Web Solutions NYC has provided Hudson’s Furniture with truly exceptional web development services over our four-year partnership. Their team consistently delivers innovative development solutions tailored to our specific needs. I wholeheartedly endorse Web Solutions NYC for any business seeking a reliable, expert web development partner.”
S.C. Lewanowicz
eCommerce Manager, Hudson’s Furniture + Mattress
Frequently asked questions
Common questions about working with us
How long has Web Solutions NYC been in business?
Web Solutions NYC was founded in 2007 in New York City. We’ve been building enterprise ecommerce platforms for over 18 years, with implementations across Magento and Shopware. Our earliest work was with Magento during its early adoption phase; we’ve since introduced Shopware to the US market and have more live US deployments than any other team.
What size companies do you work with?
We work with mid-market and enterprise businesses – typically companies with established revenue where ecommerce is connected to operations and systems. Our clients range from growth-stage companies with complex requirements to large enterprises managing multi-brand, multi-region commerce operations, from $10M to $500M+ in annual revenue. We’re not the right fit for early-stage startups or simple storefront builds.
Do you only work with companies in New York?
No. While we were founded in New York City, we work with businesses across the United States and internationally. Our team operates across time zones with transparent communication and clear reporting regardless of location. We’ve built platforms for healthcare brands, beauty companies, sporting goods suppliers, food manufacturers, and industrial distributors across every major US region.
What does a typical engagement look like?
Engagements begin with a strategy phase – typically 4-8 weeks – where we map business processes, define requirements, identify integration needs, and plan architecture. Development follows in structured phases with regular stakeholder communication, typically 2-6 months depending on scope. After launch, we transition into continuous improvement – ongoing support, performance optimization, new feature development, security updates, and strategic guidance as your business evolves.
Can you take over an existing ecommerce platform?
Yes. We regularly inherit platforms from other agencies or internal teams – including stores with failed integrations, incomplete migrations, performance problems, and architectural debt. We audit the current state, build a recovery plan, and execute it without unnecessary re-architecture. In some cases a careful recovery costs far less than starting over; in others, a clean rebuild is the better path. We give you an honest assessment.
How do you decide between Magento and Shopware?
We recommend the platform that fits your specific requirements – not the one we prefer to build on. Magento excels when you need maximum flexibility, have existing extensions, or require the deepest customization. Shopware is ideal for modern, API-first architecture with lower operational overhead and faster implementation timelines. We’ll give you a clear comparison based on your business needs. See our platform comparison guide.
What’s your approach to ongoing support and maintenance?
We don’t hand off a finished product and move on. Every engagement transitions into a continuous improvement partnership with defined SLAs around response times, uptime monitoring, and security patching. We provide performance optimization, new feature development, integration enhancements, and strategic guidance as the business evolves.
How do you approach integration with existing systems like ERPs?
Integration is critical. We map your entire system landscape – ERPs, fulfillment systems, CRMs, analytics platforms – and build reliable, bidirectional data flows. We’ve integrated with Microsoft Dynamics, legacy ERP systems, custom fulfillment platforms, and specialized business logic. We test extensively to ensure data accuracy, error handling, and recovery procedures before launch.
What if our requirements are unclear or change during the project?
Requirements are rarely complete at the start, and change is inevitable. Our upfront strategy phase exists to clarify ambiguous requirements before development, but we’re transparent about scope changes. We provide honest assessment when additional work is needed and build realistic timelines. Regular stakeholder communication means changes are surfaced early – not discovered at launch.
Can you help with mobile or headless ecommerce?
Yes. While we primarily build on Magento and Shopware, we support headless and mobile-first architectures when they fit your needs. We can separate backend commerce logic from frontend presentation, build custom storefronts with modern frameworks, and support apps or PWAs. We’ll recommend this approach when it solves a real business problem – not as a default architectural decision.
How do you measure success after launch?
Success varies by business. For some clients it’s conversion rate increases, for others it’s order accuracy, fulfillment efficiency, or new revenue channels. We establish clear metrics during the strategy phase and track them continuously. Ongoing reporting is transparent – you’ll know how the platform is performing and where optimization should focus next.
Start a conversation
Tell us about your commerce challenges. We’ll give you an honest assessment of what your project requires and what it will take.
We respond within one business day.