Intro To Shopware

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The Basics of Ecommerce Platforms

Whether you’re looking to expand your current eCommerce operations, upgrade your current online retail platform, or start an eCommerce presence from the bottom up – choosing the right technology will determine your ability to grow, scale and see returns on the investment in ­online commerce. This guide explores the main types of platforms that business professionals will need to be familiar with to choose the right system.

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The Exec’s A-Z Magento 1 to Magento 2 Migration Guide

The Exec’s A-Z Magento 1 to Magento 2 Migration Guide More and more businesses need to confront the realities involved with transitioning an ecommerce store to a better platform.  The process is sophisticated. Finding a trustworthy partner to help is daunting. Footing the bill often leaves businesses wondering if the juice is worth the squeeze.  We feel you.  Here’s the thing: there’s plenty of ecommerce growth left to tap into.  The world continues to march toward globalization (despite economic slowdowns), and the ecommerce platform you use is more important than ever. Magento 2 is a leader in the space, and everyone online is pushing you to make the switch. Change may be inevitable, but that doesn’t make it easy. In this article, we’ll talk through all of the issues surrounding Magento 1 to Magento 2 migrations, including whether you should choose Magento 2 over another platform, how you can prepare for migration, and what kind of process you can expect during a migration to the Magento 2 platform.  Should You Upgrade to Magento 2? Maybe. Magento 2 is a powerful platform with a host

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Magento Site Hosting: On-premise or choosing a Partner?

There are countless considerations when launching a new online retail site, transitioning to a new eCommerce platform, or giving your current site a facelift. Aesthetics, branding, navigation and marketing are all top considerations that most companies spend a long time deliberating on – but what about the bare bones of your site? There are several options to choose from when hosting your Magento site and all of them can impact the customer experience. Whether you choose to host with a technology partner, receive assistance with the install on-premise, or choose Magento hosting and their cloud offering… Here are the critical reasons why web server performance is an important consideration for your online store.

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If you’re one of thousands of companies switching to B2B ecommerce sales, you may be wondering how you should go about gaining a strong and loyal client base. The online experience is all about building a relationship based on trust. Customer loyalty is earned, not given. If you want more sales, you need to learn how to earn new customers trust through a drawn out and sometimes complicated buying experience. Here’s the good news: Your future client wants to trust you. All you have to do is meet the expectations they bring to the table – and go the extra mile when you can. If you continue to provide reliability to your clients, they will trust you with their business needs. Let’s set the stage for your B2B ecommerce digital transformation. Digital Marketing is Your First Impression The staying power of B2B ecommerce is its ability to reach new customers quickly. As more businesses are moving online, ecommerce platforms have grown to allow you to take advantage of a huge arsenal of tactics to bring awareness to your business, convert

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B2B ecommerce Trends- What Merchants Need to Know

The B2B ecommerce marketplace is rapidly changing. The market is more complex than the B2C world—with massive online catalogs, complicated payment methods, and extremely diverse customer needs. There’s a layer of intricacy that’s not found in traditional consumer sales. But if a company can get ahead of emerging trends and provide an optimal user experience, it’s possible to open up new revenue streams through B2B ecommerce. The competition is fierce, and you need to do something to set your brand apart from the others. One way to do this is to observe trends sand give buyers exactly what they’re looking for when they view your ecommerce site. Incorporating these trends into your B2B strategy will increase your competitive advantage and ultimately win the loyalty of B2B businesses looking for your product. To kick things off, let’s get a feel for the current B2B ecommerce landscape. B2B Stats to Know As with any task you want to succeed in, it’s important to educate yourself on the challenges ahead and what to do to overcome them. While not comprehensive, these stats show that

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Magento B2B modules leading the way for B2B ecommerce platforms

There are many Magento 2 (Adobe Commerce) modules specializing in B2B that are specifically built to integrate with the platform. This post shares critical Magento 2 B2B module recommendations that will help you acquire customers and build your online store. Top Adobe Commerce B2B Extension List The Magento Marketplace is the global ecommerce resource for applications and services that expand Magento solutions with powerful new features and functionality. This is where all the bells and whistles can be found when taking your B2B functionality to the next level. Below are the top 7 Magento 2 B2B recommendations to get your ecommerce store set up correctly: #1: B2B Module This is the base Magento 2 module for B2B. It is a premium B2B solution for businesses that wish to sell via Magento 2. It is installed on top of the base suite and helps provide foundational features that are necessary for B2B selling. It also has a number of elements that help a B2B business brand, establish different customer groups, set up custom pricing, and start reaching customers. #2: Company Module

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6 Foundations to B2B Ecommerce Growth

B2B ecommerce growth is happening. Whether you hop on board or not is totally up to you – but the potential is undeniable. In this post, we’ll share 6 distinct aspects that you can use to improve your B2B ecommerce sales, tap int0 current trends, and make the most of your digital marketing efforts. 6 Pillars to Dominate Your B2B Ecommerce Market Ecommerce sites run on the same servers and technology as the rest of the internet. The main difference is how you optimize your business for online sales. There’s plenty of options for that, and lots of B2B companies are hopping on the bandwagon. There aren’t your typical B2B ecommerce trends – they’re more a look at the underlying systems of digital commerce and how you can start to adapt your business to them. #1: Understanding B2B Buyers The first thing to understand about selling online is that it’s extremely convenient and dangerously ephemeral. No matter what you’re selling, your competitors will be selling something similar. If they have a better experience, service, website, or product, your customers can

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B2B sales has changed. It’s not just throwing leads to the sales team and closing deals anymore. Modern B2B sales is sophisticated, tech-reliant, and customer-driven. If you’re not finding ways to improve, there’s a good chance your customers will look elsewhere. This post is designed to help you prevent that. Let’s dive in. What B2B Sales and Marketing Teams Need To Know The key to gaining customer loyalty is building a relationship based on trust. Your client wants to trust that they will be getting the products they were promised in the amount of time that was agreed upon. If you continue to provide reliability to your clients, they will trust you with their business needs.  Modern buyers are changing the way business to business (B2B) sales happen. Traditional approaches to B2B sales are getting less engagement than ever – and even some of the modern alternatives aren’t as good as you may think. Here’s what the data says. B2B buyers – especially in tech – are very unlikely to engage with cold call efforts, generalized messages, AI-assistants, and targeted

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Smartphones and B2B Mobile Commerce

8 billion people on the planet – 6.6 billion smartphones. You can do the math. It’s a small screen with enormous impact. Today’s professionals watch YouTube, shop Amazon, doomscroll Reddit, and respond to work emails all on their phone. Maybe even in bed – all at once. Mobile commerce (m commerce) is exploding. B2B mobile commerce is a huge driver in that explosion, and it’s all targeted toward the devices that live in our pockets, purses, and desk chargers. If you’re a B2B company that’s looking to sell online, you need a mobile first strategy. Let’s look at what that means. How Popular Are Mobile Devices in B2B Purchasing? Shopify recently shared than more than half of online purchases happen on mobile devices. When you focus in on B2B purchases alone, Boston Consulting Group (in partnership with Google) found that at least 40% of it is driven by mobile usage. Image Source There’s a very compelling case here: B2B mobile commerce is hot. The other side of the coin is also worth looking at though. If we assume the inverse

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5 Tips for a Successful B2B ecommerce strategy

Strategy isn’t a single action. When making a business decision, you probably weigh a number of options against each other. You look at costs, try to understand your market, adjust your position, and so on. The action you take is a tactic. The mindset you have towards the success or failure of all your tactics in the long term is what makes up your strategy. Here’s what no one wants to tell you: You’re not going to get a long-term, high-value business strategy from a blog post. What you can get is solid advice on how to develop a strategy that works for your business. That’s what this post aims to provide. This post is directed toward B2B sellers who want advice on how to transition to ecommerce selling. Hopefully it provides challenging, relevant ideas that help you to think differently about current economic forces and how you can adapt to them. Maybe, just maybe, you’ll come away with an idea on how you can build a B2B ecommerce strategy that works for you. Tip #1: Optimize With Your Existing

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