Graeter’s Ice Cream
Graeter’s Ice Cream produces craft ice cream and gelato lines using a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. The Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s has 40 retail stores and ship over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Graeter’s is a booming brand that does wholesale and business-to-consumer selling of their ice cream products and merchandise. With nationwide notoriety, they needed a web presence that became an extension of their store, and was also easy to navigate for business clients.
After doing a full code audit and fix, implementing performance-enhancing measures and stabilizing the site, Web Solutions NYC decided that customer experience was at the forefront. Providing continuous improvements and managed services, we were able to make optimizations that allow Graeter’s to convert more customers and handle higher holiday traffic and orders.
Features Provided as a Solution
Customer Experience Improvements
Check out our work here at https://www.graeters.com/