The migration challenge

Tens of thousands of SKUs, hundreds of B2B customers, zero downtime tolerance

PHG’s Magento platform had accumulated years of technical debt. Extensions were fragile. Every feature request was a negotiation with the codebase. Scaling became increasingly expensive.

But the migration couldn’t interrupt operations. PHG’s customers order daily. Cancel the platform for six months and you’ve handed the business to a competitor.

What needed to move

  • Product catalogs, pricing tables, and contract terms – accurately
  • Shipping logic: weight-based rates, hazmat rules, zone pricing, carrier routing
  • Payment processing: credit card, ACH, net-30 terms
  • Amazon as a sales channel with live inventory sync
  • Unified order management across all channels

What the platform delivers

Modern B2B infrastructure

Accurate multi-method shipping

Every shipping quote accounts for weight, zone, hazmat class, and carrier specifications. Customers see real costs upfront. Warehouse teams receive carrier assignments automatically.

Reliable payment processing

Credit card, ACH, and net-30 workflows process reliably. Payment failures trigger automatic retry with customer notifications. Special terms for high-volume customers process through custom workflows.

Real-time Amazon integration

Orders from Amazon flow into Shopware within minutes. Stock is unified across all channels. If it sells on Amazon, web customers see updated inventory. Overselling is impossible.

Unified order management

One system shows all orders regardless of source. Support can view complete history, process returns, handle exceptions, and run analytics without tool-switching.

The bottom line

Legacy platforms become anchors. Modern ones become engines.

You can’t add features without weeks of integration work. Performance is inconsistent during peak season. A modern platform like Shopware was built for B2B complexity.

Frequently Asked Questions

How do you migrate a B2B platform without disrupting operations?

Phased execution: data mapping and validation first, parallel operation during cutover, intensive post-launch stabilization. Both old and new systems run simultaneously. Customers never experience downtime.

Why Shopware 6 for B2B distribution?

Shopware was built for B2B. It understands contract pricing, multi-warehouse inventory, complex shipping rules, integration with fulfillment partners, and channel management. Lower maintenance costs and faster feature delivery.